One of the company’s favorite tools is email marketing.
Through this tool, which we offer within our services, we communicate with our customers and prospects regardless of the sector in which they operate.
Streamline your customers, trigger relationships, increase the base members for your site. All the operations that can be done by sending email.
But how those email must be?
There is a job to do before, during and after sending.
The first step is to set the goals of the e-mail marketing campaign.
Some of the questions to answer are:
Do I want people from the newsletter to go to my website?
Do I want the newsletter to help me sell a particular service?
Do I just want to inform my audience and gather opinions?
Then they are planning tactics to send the newsletter.
It is not a recent commitment, but it is fundamental. As on the social networks, you need to be steady without getting invaded and – especially – interesting.
And the content? What am I writing?
First, you need to sound “personal”, in line with what your audience expects from you. So think about the OBJECT of your message, which is one of the factors that most influence the opening rate of your bulletin.
Keep in mind that many emails are read on smartphones and tablets and therefore must be a short and clear title.
Avoid words like “free”, “call now”, “urgent”, “click here”. Not only because they are “cheap words”, but above all because automatic spam filters on most occasions will ensure that your email address goes straight to junk mail.
Pay attention to the design of your newsletter: use visuals, quality photos and buttons to share with your socials.
Before sending it …
And to make a disaster with email marketing, make a test-Send to yourself and some colleagues, ask to read it so that it’s understandable to your customers, make sure the links are correct.
Now send it, we ask you to activate the service for you.
And then?
Then keep an eye on the statistics: the delivery rate of the message, the mail opening rate, the number of clicks in rapport to the e-mails delivered, and the social shares of your content.
And with these data prepare the next post.
Below we leave you the Infographics of the Statistics Observatory 2016 that briefly illustrates the email marketing scenario.
