COVID and management: a lesson

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Era Covid is a name we can use for the period we are going through.

If we want to see it from the side of companies, there are certainly the lessons that this period has taught and the most valuable teaching that can be learned is that to survive you need to be more efficient.

Among the activities that ManpowerGroup engaged in Era Covid was that of dedicating an entire brand to a specific sector of job search and in particular that relating to managers and top executives.

Here the Covid Era has brought substantial changes also in terms of profiles and skills sought by companies. Surely the main theme here is that of efficiency.

For example, at the managerial level it is the figure of the Project Manager who is the most requested and at the executive level the CFO.

Both of these profiles have on their side the coordination and optimization tasks that have proved fundamental in this historical period. A period inhabited by strong financial tension that must be faced by the CFO by managing both the accounting part and the relationship with the banking system and financing in the best possible way.

The Project Manager, then, has a similar role in the management of the single project where it is imperative to respect deadlines and have an optimal coordination of all colleagues. With the prospects for turnover for the year down by an average of 20-25% in various sectors (except pharmaceuticals and digital), efficiency has also become an obligation with regard to the government measures that until now have frozen any type of corporate restructuring.

Of course, this Covid Era is destined to end as soon as the vaccine program enters its efficacy phase, but some of these changes are destined to remain permanent. Not all companies were ready to use smart working and the investments made in this area have substantially reduced the need for spaces that can now be used for co-working or even rented to third parties. A part of uncertainty will remain and it will be precisely on this ground that the new possibilities will open up.

To intercept them it is necessary, at the leadership level, to have managers and executives who possess adaptability, problem solving and creative ability.

Three ingredients of a profile that are often missing, but which are already fundamental today.

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